| During his career Bruce Kushnick has predicted the growth of numerous interactive information markets and services that have now become commonplace. For example, in 1985 as senior telecom analyst for International Data Corporation’s Link Resources, he predicted the explosive growth of voicemail and interactive voice services (Only 2% of businesses had voicemail in 1985, and now interactive voice is used for everything from automated banking to order placement). Other reports he wrote while president of Strategic Telemedia predicted the roll out of Caller ID (1987), the creation and growth of 700 and 900 number services (1986) and even 900’s stagnation (1990). He also coined such commonly used industry terms as “Intelligent 800”, “Telemedia”, “Interactive Voice”, and “500 Caller Paid”. |
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| Link Resources (now Link/IDC) publisher |
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Exhibit |
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| The Market for Interactive Voice Services, 1986 |
316 |
34 |
| Volume II: Interactive Voice Company Profiles |
261 |
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Published by Link Resources,1986, price $5,185
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| The Telephone as an Advertising Medium, 1987 |
95 |
15 |
Published by Link Resources,1986, price $1,200
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| Strategic Telemedia, publisher |
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| 700, 800, 900: The Intelligent Networks, 1988 – 1992 |
171 |
29 |
Published by Strategic Telemedia,1988-1992 price $995
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| Automatic Number Identification, 1988, 1989 |
156 |
22 |
Published by Strategic Telemedia,1988-1990, price $995
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| Telemedia, 1987, 1988, 1989, 1990 |
13 |
26 |
Published by Strategic Telemedia,1987-1990, price $995
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| Enhanced Billing and Collection: White Paper from Forum for Interexchange Carriers on Enhanced Billing and Collections, 11/89 |
54 |
54 |
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| III Enhanced Billing and Collection: IXC, RBOC, PUC WhitePaper from Forum on Enhanced Billing and Collections, 6/90 |
126 |
126 |
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| Automated and Telemarketing Service Agencies, 1991,92 |
245 |
58 |
| Volume II Service Agency Database, 355 Fields, 97 Macros |
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Published by Strategic Telemedia,19891 price $1,295
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