Bruce
A. Kushnick
New Networks
Institute
VITA
Education: (See Educational
Experience below)
Harvard University - Special
Graduate Student, Psychology, 1977- 1978
M.I.T.- Special Graduate
Student, Interdisciplinary Sciences, 1977-1978
Brandeis University - Bachelor
of Arts, Magna Cum Laude, 1973-1976
Researcher & Student
at M.I.T. Research Labs in Electronics, 1971-73
Berklee College of Music,
1971-1972
Brooklyn Technical High
School, 1966-1970
Experience:
Chairman, Founding Member,
Teletruth 2002-
Executive Director, Founder,
New Networks Institute (NNI), 1992-
President, Co-founder, Strategic
Telemedia, 1986-1991
Senior Telecom Analyst,
Link Resources, 1985-1987
Independent Telecom Analyst,
National TeleVoice, 1982-1986
Recording Artist, CBS/John
Hammond Music, 1981-1982
Columnist, Broadband
& Telecommunication Expert
Huffington Post, blogger,
2012 -
Harvard Nieman Foundation
for Journalism's Watchdog Project, 2006-
Alternet, with David Rosen,
2010-
Teletruth & New Networks
Primary Activities, 2002-2009
Since 2002, Teletruth has
filed state and federal comments and complaints with the FCC, IRS, SEC,
helped to develop class action suits, was first to file at the FCC using
the Data Quality Act, and performed hundreds of phone audits, recovering
millions of dollars for small businesses and consumers.
- Class Action suit settlement
against Verizon, NJ for inoperative circuits, based on phone data
collected through Teletruth audits. October 2006
- In 2004 and 2008, Teletruth
received grants from the California Consumer Protection Fund to work
with UCAN, to study phone, broadband, Internet, wireless charges.
- Member, FCC Consumer
Advisory Committee (2003-2004).
- Class Action suit settlement
against Verizon, NJ for missing small business discounts, based on
phone data collected through Teletruth audits. July 2004
- Proposed Congressional
bill -- "The Broadband Bill of Rights". 2001-2002 (with
Congressmen Nadler)
- Created Roundtable for
Small Telecom Businesses with Small Business Adminstration's Office
of Advocacy, 2002.
- Filed the first Data
Quality Act complaints with the FCC over phone bill charges, broadband,
small business competition, wireless spectrum issues 1994-2010.
New Networks Institute
and Consulting.
FULL BIBLIOGRAPHY AT: http://www.newnetworks.com/biblio.html
Books and Major Reports:
- $200 Billion Broadband
Scandal, 2005
- Dirty, Little, Secret
Lives of Phone Bills, 2003
- Regional Bell (RBOC)
Revenues, Expenditures and Profits, 2002
- Bell Executive Compensation,
2002
- Bell Write-offs and Foreign
Investment Losses" 2002
- The Unauthorized Bio
of the Baby Bells & Info-Scandal, 1998
- Inter-NOT: Online Statistics
Reality Check, November 1996
- Inter-NOT: The Terrible
Twos: Online Industry's Learning Curve, 2/97.
- Telephone Bill Databases,
California, 2004, 2008 -- Wireless, Wireline, Broadband, Internet.
With Probe Research:
- "10 Years Since Divestiture:
The Future of the Information Age.", consists of 14 volumes, with
two computerized databases. 1,900 pages, 875 exhibits. Highlights:
- The Information Super-Highway:
Get A Grip, 1995
- Regional Bell Earnings,
Expenditures & Profits, 1994
- Telephone Charges in
America, 1980-1993, two volumes, computer database
- Consumer Attitudes Toward
Telephone & Cable Services, two volumes, 1993
- New Network Services,
500, 600 and *100, published 1992
Computer Databases: (Computer
Programmer, Designer)
- Telephone Charges in
America, 1980-1992 -- All charges, All states.
- Consumer Attitudes Toward
Telephone & Cable Services, 1000 Consumer Interviews, with Fairfield
Research, 1993
- Telecom Turf Wars, 1995,
1000 Consumer Interviews, with Fairfield Research.
NNIs research reports
were marketed by:
- Probe Research, Inc.
1992-1996
- Fairfield Research, Inc.
1994-1995
- Phillips Business Information,
Inc. 1994-1996
As President of Strategic
Telemedia, 1985-1992, (originally National TeleVoice) the primary
consulting activities included strategic planning, competitive analysis,
and new business opportunities using interactive telecommunications.
Selected clients: American Express, AT&T, Citibank, Consumer Union,
Donnelly Directory, Nippon, MCI, Ogilvy & Mather, Pacific Bell,
BellSouth, Sprint, Weather Channel, Westwood One (NBC and Mutual Radio).
Specific projects included:
- Acted as principal consultant
in the rollout of the first "NII" number service (like "311") in America,
with Cox Newspapers, 1992.
- Acted as principal consultant
to Sprint to create a new division for Telemedia services, including
competitive and strategic analysis, product planning and implementation,
sales and marketing. 1988-1991 (Estimated revenues were $250 million
in 1990.).
- Worked with The Weather
Channel to implement a series of telephone related services, including
800 and 900-WEATHER. Work included product planning, media rollout,
selection of vendors, down side risk analysis and co-marketing opportunities.
1991-1992.
- Worked with American
Express, Checks Division, to develop other lines of business in telecommunications
related areas. Project included the exploration of new service offerings,
including a telephone calling card, as well as creating an independent
telecommunications network. 1990-1991.
- Helped create a division
for Audiotex and Telemedia services for Westwood Ones NBC and
Mutual Radio Networks, including vendor selections, financial and
program planning, including the creation of a premier telephone sports
program. Campaign assistance included Burger King, Levi's Jeans, Yoko
Ono.
- Worked with Donnelly
Directory in the analysis of technology and marketing for the first
national Talking Yellow Pages service, 1986.
As President of Strategic
Telemedia, Co-authored first published reports on:
- Automatic Number Identification,
(Caller ID) 1986-92
- "700, 800, 900: The Intelligent
Networks", 1987-1992
- Telephone as Media: Telemedia,
1987-91
- Automated Service Bureau
& Telemarketing Service Agencies -1991
Strategic Telemedias
research reports were marketed by:
- The Audiotex Group, 1988-1992
- Jupiter Communications,
1987-1990
Other Business Activities:
- Invented a 500
Caller Paid network, using the 500 Area Code, 1990. (Rolled out by
AT&T.) Example: 1-500-555-1212.
- Telecom Director for
"Prime Time to End Hunger", part of Bush Administration's "1,000 Points
of Light", 1990.
- Created first industry
forums for Billing Services involving all RBOCs and IXCs, 1989-90
- Founding member of the
National Association of Information Services, NAIS (1990) renamed,
"Interactive Services Association", (ISA)
- Created "Continuous Information
Service" for Link Resources 1986-1987
- Created first report
about emerging voice technology markets. Link Resources, 1985-86
- Founding member, The
Audiotex Group, 1986, now "The Kelsey Group"
Coined the Terms:
"Telemedia", "Interactive
Voice", "Intelligent 800", "500 Caller-Paid"
Predicted or Influenced:
Press Interviews, 1987-2011,
includes the following:
Featured in the emmy nominated
"Bill Moyers In America" feature, "The Net at Risk", Business Week,
Wall Street Journal, New York Times, USA Today, Forbes, Washington Post,
Chicago Tribune, L.A. Times, Advertising Age, DM News, CNN, Baltimore
Sun, Interactive Age, Interactive Week, CNBC, Bloomberg, Inside Washington,
Washington Times, Communications Week, Ad Week, Network World, Telecommunications
Mag, Outlook on AT&T, Boston Globe, Communications. Daily, Associated
Press, Newsbytes, Telephone Week, Philadelphia Inquirer, ISP Planet,
Broadband Reports, Computerworld, ABC News-New York, Fox News-New
York, Miami Herald.
Other Activities:
- "Touchtone", optioned
by, Warner Brothers, Wolper Productions., 1995-1999
- "Touchtone" a novel,
1994
- "Destiny", a novel, 1993
- "Kushnick at Carnegie",
Original compositions, Weil Recital Hall at Carnegie Hall, 1990
- Recording Artist, with
No Laughing, CBS/John Hammond Music, 1982
- Opera "Ephiphanies"
with Richard Kostelanetz, 1982
- "Bruce Kushnick, A Retrospective",
Carnegie Recital Hall, original compositions, 1980, accompanied by
Robert Koff, founding member, Julliard Sting Quartet.
Educational Background
- Master Class in Musical
Theatre, (under Lehman Engel) Broadcast Music Inc. (BMI) 1976-1980
- Mannes School of Music,
with Dan Marek, 1979-1980
- Harvard University, Graduate
School of Psychology, 1977-1978
- Massachusetts Institute
of Technology, Special Graduate Student in Interdisciplinary Sciences,
1977-1978, (Part of the Division for the Study and Research in Education,
now part of the Media Lab.)
- School of Contemporary
Music 1976-1977
- Brandeis University 1973-1976,
Bachelor of Arts, Magna Cum Laude, (Music Composition, Minor in Psychoacoustics.)
- Harvard University Summer
School, 1975-1976
- Boston University, 1975,
Special Graduate Class, School of Music Education
- Sergeant School of Nursing,
Boston U, 1975
- Boston Architectural
Center, 1975, 1976
- Massachusetts Institute
of Technology, 1975, Linguistics & Music Seminars, with Noam Chomsky
and Leonard Bernstein.
- Massachusetts Institute
of Technology, Research Laboratories in Electronics, (RLE) 1971-1973
- University of Massachusetts,
Computer Programming, 1971
- Boston Experimental Electronic
Projects ,1971
- Berklee College of Music,
1971-1972
- Brooklyn Academy of Music,
1971
- Staten Island Community
College, 1970-1971
- Brooklyn Technical High
School, 1966-1970
Highlights of Speaking
Engagements and Events, 1989-93
Speaking Engagements:
Topics
- Asian Direct Marketing
Symposium 93, Keynote Speaker, Telemedia, (May, 1993)- Hong Kong
- Infotext 93, The Creation
of Area Codes *100, 500, and 600, (January, 1993)
- Press Conference, National
Press Bldg. 10 Years Since Divestiture: The Future of the Info Age,
(July, 1992)
- Audiotex in Scandinavia,
92 Automated Services & Telephone Networks in US, (March, 1992)-Copenhagen
- Infotext 92, Buying and
Selling an Information Service, (January, 1992)
- National Database Conference,
Databases and New Telecommunications Options, (December, 1991)
- American Telemarketing
Association, Using New Telecom Options, Annual Conference, (October,
1991)
- World Telemedia, Keynote
Address, The Growth of Telemedia, (October 1991)-London
- Direct Marketing Association,
Database Marketing and Telecom Options., (February, 1991)
- Telemedia 90, Tutorial
Overview on 800 and 900 Service, (November, 1990)
- Information Industry
Liaison Committee, Automatic Number Identification Applications, (October,
1990)
- Intertainment, Growth
of 900 and 800 for Entertainment, (October, 1990)
- Retrospective At Carnegie
Recital Hall, The Music of Bruce Kushnick, (October, 1990)
- Society of Telecom. Consultants,
Automatic Number Identification Applications, (May, 1990)
- Voice 90, The Telemedia
Perspective, (March 1990)
- Telecom Publishing ,
Audiotex Audiotex Potential, Keynote Address, (February, 1990)
Strategic Telemedia Industry
Forums
Forum I First Industry Forum
for Long Distance cos. on issues of 900, September, 1989
Forum II Brought together
the Long distance carriers and the Regional Bells (RBOC) to discuss
Billing and Collections for 900 and enhanced services, March, 1990
Forum III Long Distance
co. and RBOCs meet Public Utility Commissioners, June 1990
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