Regulation & Policy, April 1999

A broadband comedy: Did the 'cable guys' kidnap consumer choice?

By Stephen N. Brown

 

Like an unstoppable 18-wheel rig, AT&T-TCI's broadband mega-merger rolled through the Federal Communications Commission's (FCC's) regulatory gates and on to the open highway without picking up the roadside hitch-hikers who were shaking their fists and demanding a lift. Rather than accept their fate, the hitch-hikers formed a coalition, dug into their pockets for $2000 each a month, and walked across town to Congress and the White House to urge both institutions to send out their troopers and force that speeding, souped-up bandwidth mega-merger to slow down before it kills consumer choice, which was last seen getting in the cable guy's broadband truck.

Thus, the members of the coalition, called OpenNet, say, "We are at a critical point in the development of the Internet with the move from narrowband, circuit-switched services to broadband, packet services [but]...consumer choice is threatened....TCI,...with AT&T, [is] seeking to change the Internet into a corporate "Intranet" by controlling almost all facets....Consumers are being offered a 'take it or leave it' package....The threat...is that the broadband network will be a closed, proprietary network, and will differ dramatically from the open, nondiscriminatory access [on telephone networks]." The coalition says consumer choice can be saved if AT&T-TCI allows its cable network to be used as a common carrier by OpenNet's members to sell their Internet services.

OpenNet's care for consumer choice is laudable, but the coalition's membership thus far does not include organizations commonly thought of as working for the little guy, such as the Consumer Federation of America and Consumers Union. In fact, OpenNet's ostensible leader is Washington insider Greg Simon, the founder of Simon Strategies and a long-time veteran of Vice President Al Gore's staff. Just before leaving the federal government, Simon managed the Clinton administration's efforts to relax its export policy towards encryption devices. He has the contacts and skills to achieve OpenNet's goal. But US West's membership in the coalition has already caused friction between OpenNet and one company that received an OpenNet solicitation for $2000, Cottonwood Communications (Omaha, NE).

David attacks Goliath and loses

Cottonwood is a multimedia and Web site development company that brought suit against US West, claiming the telephone company unlawfully prevented Cottonwood from gaining access in Omaha to US West's video dial-tone service, TeleChoice. Cottonwood lost its case but is appealing it.

Cottonwood president Richard Dahlgren told Simon that it was disingenuous for US West to advocate open access on cable networks while stifling open access on TeleChoice. Dahlgren wrote to Simon, "We completely agree with your mission and have signed up to be a member. As your newest member, I would like to propose expulsion of US West."

According to Cottonwood's press release, Simon responded, "OpenNET...is not about any one company, it is about giving consumers choices in their ISP's over cable broadband networks. Every one of our members...has somebody who is unhappy with them...and some of them have fought each other and may still be fighting each other. What is important...is that each of our member companies is willing to argue for consumer choice of ISPs over the cable broadband network. That is all we ask of them. We do not ask that they prove they are unblemished or free of controversy in their businesses."

This was a perfectly fair answer, except that Simon did not extend the same fairness to Dahlgren, telling him instead that OpenNet did not want his membership: "I would further appreciate it if you would remove my name and email address from your [Cottonwood's] Web site." Dahlgren complied, saying, "I will remove the link to your organization from our site and will not contact you again." Apparently his complete agreement with OpenNet's mission mattered less than his opposition to US West.

It looks as if small businesses will be shut out of OpenNET if they run afoul of the big players. Thus, OpenNet appears to be shaped by the desires of big business to retain market control, as much as it is shaped by a desire to protect consumer choice.

The market-control theme permeates a recent book, The Unauthorized Bio of the Baby Bells, by Bruce Kushnick. The author dredges through years of company annual reports, utility commission reports, and media stories to conclude that incumbent telephone companies have had enough revenue and profit to have already built a door-to-door fiber network, if they had wanted to. "You paid for and did not receive the new fiber-optic future," writes Kushnick, who is unabashedly critical of the incumbent phone companies. Perhaps in anticipation of a charge that the book is unfair or a diatribe, it is dedicated to Vice President Gore and begins with a forward by Robert Metcalf, the inventor of Ethernet and founder of 3Com, who says "reliable sources do confirm Kushnick is credible."

Kushnick documents the incumbents' decade-long pattern of stalling tactics and broken promises that have delayed a fiber infrastructure. He sees this as perfect preparation for the incumbents' strategy of offering "broadband" services through digital subscriber line technology, instead of building fiber-in-the-loop (FTL). Contrast this pattern with the very large fiber purchases being made by cable operators today, and the result is a different view of OpenNet. It runs a risk of being perceived as a shill for companies wedded to narrowband technology and trying to slow down a better one. AOL, Mindspring, and the others have yet to show a history of urging, cajoling, pleading, or pressuring the incumbent phone companies into FTL. Until the ISPs do that, reasonable people may conclude the ISPs are just expressing sour grapes.

Worrywarts

For now, OpenNet's worries are exaggerated and hasty because consumer choice did not jump into the cable guy's truck. The best comment that applies to the coalition's anxieties comes from Tennessee Republican Sen. Fred Thompson, who said of the Democrats' fears during the Clinton impeachment trial, "They're squealin' before they been stuck." OpenNet's members still have their bacon because @Home, the company that offers Internet service over the cable operators' networks, recently suffered from enormously bad press about its service agreements.

In February, @Home imposed an oppressive new service agreement on outraged customers, who feared violations of privacy and misuse of personal information. In the agreement, @Home reserved the right to share their subscribers' data and usage patterns with other companies, to limit its subscribers to nonbusiness activity, and perhaps to police users' traffic to ensure that they were not using it for business. The protests were so strong that the company withdrew the agreement to rework it.

The company's interest in separating residential and business applications flows from the increasing use of cable networks to form virtual private networks (VPNs) through the Internet. VPNs are used primarily by businesses, and their traffic is likely to be more lucrative than residential traffic. Thus @Home exposed itself to charges that it would let the quality of residential service stagnate while upgrading business service. For that strategy to work, @Home has to know whether the traffic is residential or business, and that can be achieved only by snooping on the traffic's content.

Marvin Sirbu, professor of engineering and public policy at Carnegie-Mellon University in Pittsburgh, PA, and a member of the FCC's technological advisory council, said, "If @Home's IP transport service were held to be common carriage, they wouldn't be allowed to discriminate on the basis of the content of the consumer's packet. Perhaps we will soon see them bar the subscriber's use of [encryption software] because it would prevent [@Home] from checking packets for banned content."

The cable guys created a public relations problem for themselves by placing control concerns above consumer concerns, exactly as OpenNet predicted. The net result is a blow to consumer confidence in @Home and a help to OpenNet's members. But this series of events does not mean consumer choice is about to collapse or that it needs OpenNet's protection.